Thought you were paying too much for your online ad?
received hundred of applicants and only a fraction are suitable candidates?
Bigger is not always better.

Thought this was interestingt reading.. How much do you think an an ad should cost to?

Online job listing site SEEK has reported a record first half profit of $60.6 million, up by 26.5% from the previous corresponding period, mostly due to growth in Australian employment, and its Chinese arm.

Shares rose 35 cents or 6.1% to $6.05 after the announcement was made.

Revenue from its employment business was up 15% on the previous corresponding period at $122.8 million, the company said, while total revenue was up 31% to $209 million. A dividend of 8.3 cents has been announced.

SEEK chief executive officer Andrew Bassat said the figure was a record result.

“The SEEK group is well positioned across each of Domestic Employment, SEEK International and SEEK Education to grow earnings strongly over the medium- to long-term,” he said.

In more good news for investors, Zhaopin, a Chinese website in which SEEK holds a 56.1% interest, posted revenue growth of 39%.

At yesterday’s annual general meeting, SEEK shareholders heard net profit for the six months to December 31 was up from $1.6 million to $17 million, and would continue to grow significantly this year.